Videos on YouTube are a major touchpoint in customer acquisition. Getting to the top of search rankings and suggested videos can drive quality traffic and help you grow your audience. But outperforming the competition in YouTube views isn’t easy. This article dives into strategies that will elevate your video content in the competitive landscape of YouTube.
The first step to outperforming in YouTube views is identifying your audiences’ interests and creating content that excites them. Focus on topics that are trending in search results, homepage feeds and Suggested. This will ensure that your video is one of the first ones to appear for those searches and on the homepage.
Next, prioritize videos with high unique viewers and average time in playlist start. These metrics are a good indicator of the number of people viewing your videos and the length of their engagement. If these metrics are low, it could mean that your videos don’t excite viewers and that you need to try different formats or subjects to entice their interest.
YouTube also prioritizes videos with high relative average view duration. This metric shows how well your video engages viewers and can tell you how to improve future videos by looking at the elements that are most engaging with your audience. It can also tell you what parts of your video are boring and need to be cut out.
Finally, stay informed about algorithm changes and new platform features to keep your video content ahead of the curve. Adding in an interactive element like an ask button or asking your audience to subscribe and turn on notifications can help you build loyal audiences that will increase the likelihood of them watching your content again in the future. Strategies for outperforming in YouTube views