Boost employee morale, increase productivity, reduce health costs and create a more engaged workforce by incorporating wellness into any corporate setting. Corporate wellness coaches are trained to consult and educate employees on how to live a healthier lifestyle and be more productive in their job. This can be done in a group setting or individually, either on-site or virtually. This is a great career opportunity for health and fitness professionals who want to make the switch from personal coaching to working with groups of people at the office.
Many health coaches who have a strong interest in corporate wellness programs are unsure of how to start pursuing this niche. It can be challenging to break into a new business model and get your foot in the door, especially when you are trying to land a contract with a large company. Erin Foushee, a registered dietitian and certified integrative health coach at Fortis Wellness, started her nutrition consulting business in the corporate wellness space to help local businesses build their employee culture and get their healthy habits in motion. She currently teaches the Corporate Wellness Certification Program at IIN and works with other health coaches who are interested in diving into this field.
She recommends leveraging the support of colleagues and other experts to get your feet wet and gain traction in the corporate wellness world. Having a network that can introduce you to key decision makers at companies will save you time and energy. This will allow you to skip the cycle-time of waiting for a meeting and getting your pitch right on the first try.
Another option is to reach out to your local businesses and start by putting together a free workshop or lunch and learn. This is a great way to showcase your expertise and get your name out in the community. It is also a great opportunity to meet other people in your area who may be in the same niche as you and can support you with your business growth.
The most successful coaches are able to provide value and show up for their clients consistently. They have a story that resonates with their audience, are confident in the services they offer and can talk about money without feeling like they are being greedy. They also know that they cannot do it all alone and are not afraid to hire a virtual assistant or subcontractor for an event, a specialist to teach a class, or a mentor to help them grow their business.
Exude offers one-on-one wellness coaching for individuals and groups of employees through their Thriving Self-Leader program. This program helps participants identify their personal and professional goals that are directly impacted by their well-being, such as vitality, self-awareness and self-management, work-life integration, mental focus and resilience, and emotional intelligence and mindfulness.
This unique platform allows employees to connect with a coach through the app, access their biometric data and track their progress in a variety of ways, and receive personalized one-on-one support from a personal wellness coach. Using a variety of different tools and techniques, such as mindfulness training, journaling, yoga, fitness and more, the coach and participant establish trust and rapport to make long-lasting changes.