Social media has boomed over the past 18 months with many people getting involved in applications such as Twitter and Facebook. Some do it for their own personal use and others do it for their businesses. A question that we get asked a lot is whether social media actually works for a business? There are many businesses that do not currently use social media as they do not see the benefits of it.
Firstly let’s look at the best social media applications available to your business.
Twitter has become some what of a household name over the past 12 months and many businesses have seen the value it offers. But what is it? Twitter is a micro blogging website that allows users to create short blogs of 140 characters, within this micro blog you can also add a link to direct the reader towards the content you might be mentioning.
Many people think of it as just a place where you tell people what you are up to at every moment of the day, this however just isn’t true. Twitter allows you to connect with people that interest you such as piers in your chosen industry; you can also connect with suppliers and most importantly existing and potential customers.
With Twitter you follow people and create a following of your own, it isn’t a numbers game though, it is best to follow quality people who regularly use Twitter to interact, this way you will get the most from your experience.
Facebook seems to have been around a long time but it actually isn’t very old. It is currently the most hit website on the internet which just shows its dominance. Most of Facebook usage is personal with users finding old school friends and sharing their lives with family and friends.
So how does this help a business? Well Facebook has an area called Facebook page, this allows you to add your business profile and interact with others. The difference between a personal profile and a business page is that users do not need to be logged into Facebook to view your page. With a login area between user and page (personal profile) the search engines cannot access that page but with no login area (business page) a search engine can index that page which means that there is more the reason to add your business and start writing content and adding pictures.
You can also advertise your business via Facebook’s pay per click scheme; this allows you to target certain users. You can choose the age and interests in which to aim your campaign, this has been very effective for some large companies with some just choosing to launch products and brands this way.
YouTube is a video website right? Yes it is but there is also an underlying social medial element to it that many are not exploiting. A YouTube channel not only allows you to upload videos but you can also create a group of friends and invite people who interest you to view your new videos. You can also subscribe to channels that interest you and send direct messages.
You will also see that videos now rank within search engine results pages so it is important that you get involved and upload your videos to YouTube.
What is so good about social media?
Social media is changing the way we do business and the way in which we can communicate with customers both existing and new. If you are planning on launching a new product into your business then why not ask your social media base what they think about it? They will provide you with feedback that could not be previously achieved and if they like the product you already have some people willing to buy it.
If you have a business that deals with longer term clients social media is a great way of informing them what your business is currently doing and the ideas for the future it has. Keeping your clients continually involved allows you to create better working relationships which are better for both sides.
Search engines such as Google are changing all the time and they are swaying continually towards indexing social media to bring a more live experience to search results pages. This again shows the importance of regularly updated Twitter, Facebook and YouTube.
Social media best practices
The trick with social media is to build up your presence slowly, do not just set up an account and tell everyone about your business because they will easily get bored of you. You have to treat social media like as if you were at a dinner party – You do not want to be the guy that talks all about himself, you want to be the person that finds out about others, shows interest and then influences people with their own thoughts.
Always brand your social media like you would your stationery and website. Applications like Twitter allow you to create your own backgrounds and add profile pictures and logos, take full advantage of this. The secret to good branding is repetition so use your colour schemes and logos to full effect.
Do not be too personal on social media; do not allow your own political views and beliefs to be shown to others and always remember that your comments and blogs can be seen by many. With this in mind still have fun with it, it is there to be used and used properly it can create a wealth of new clients and revenue. buy youtube shares