Google shut down their URL shortener in 2019 but there are still a lot of good alternatives. The best free url shortener google offer more features than just making a link shorter and include tracking capabilities that help you identify the demographics of your audience. Some also let you brand your links for increased trust and brand awareness.
Using a url shortener can make it easier to share a link in social media, text messages and email. Long URLs are often hard to remember and type out manually, especially on mobile devices. Short URLs are easy to copy and paste, and can fit into character-limited spaces like Twitter posts, Instagram bios or text message replies. Some url shorteners even hide the underlying address, disguising it as an anonymous web domain. This is a common technique used by hackers to hide malicious links in what appear to be innocent short URLs.
Many url shortener google also offer advanced features, such as click tracking or link retargeting. They can be an extremely useful tool for marketing campaigns, particularly when combined with Google Analytics and UTM parameters. This helps you to understand your audiences and improve your marketing efforts based on the data that you have.
There are a few important factors to consider when selecting the right url shortener for you. Look at how reliable and fast the service is, and if they have any additional features that you may need. Then check out the pricing model – some of the best services are free, while others require a subscription. url shortener google