When a real estate agent wins a new listing, it’s time to put a full real estate marketing plan into action. The good news is that there are plenty of low-cost ways to promote real estate listings.
For example, you can share a listing’s photos on social media and include links to the property on your website. You can also post the listing on Facebook Marketplace, which can be a particularly good fit for affordable properties and condos.
Real estate agents can also create a dedicated listing page on their websites to showcase the property. This can be a great way to generate leads and nurture them into clients.
Another way to promote listings is through paid real estate advertising on search engines. You can target specific keywords to draw in buyers who are interested in the type of home you’re selling.
Finally, many real estate agents will send out postcards and flyers to local residents in the neighborhood. This can be a cost-effective way to market a listing and also provides an opportunity to meet prospective clients in person.
If you’re promoting a luxury listing, consider a video tour of the property. Modern consumers are receptive to immersive experiences, and video tours can help potential buyers feel like they’re walking through the home in person. This is a powerful tool that can set you apart from other real estate agents in the area. promote real estate listings