Here’s the third and last article in a series to help you get everything properly set up in your YouTube account. You can get started using YouTube effectively in your traffic generation efforts. The use of video is a powerful marketing strategy which every successful business must embrace nowadays.
The Creator Studio
The Creator Studio page contains many features that make your YouTube page unique to your account. Click on the profile picture in the top right corner of your page and select Creator Studio.
Along the left side of the page is a list of different categories. Here is what each of them offers:
Your YouTube dashboard works like the dashboard on any vehicle: you see everything that is occurring on your page. You can add things to your dashboard, or you can remove what doesn’t work for you.
You can rearrange things so what is more important for you is what you see first. These options will help you manage your YouTube account with just a glance.
This is the area where you actually manage your videos. Here are just a few of the highlights in this area:
* Watch live events like ball games or fights, listen to local or world news, listen to music, or send your own videos out on live-stream for other people to view.
* Create unique playlists. You can choose to create new lists, or just add to existing lists. All you need to do to add to your playlist is choose which songs to upload and click on ‘Playlists’.
* Your video manager will also remember which videos you watched and liked.
* You have the option of searching through your history for long forgotten (and recently remembered) videos or music.
You should think of YouTube as you do other online communities; you joined to be part of the group, so jump right in and get to know everyone. It takes time to cultivate healthy friendships and business relationships, so take that time engaging in discussions, asking questions, and answering any questions as they come up.
As with any mixed group of people, you are always going to encounter those who are just naturally negative. Let them get it out of their system, but don’t engage them unless you plan to take it to a private discussion. Always keep a friendly tone, and be sincere and honest in what you offer.
The many features offered on the channel page are designed to help you personalize your own page. This is the area of your account where you can choose to pay for high quality videos which highlight your business, brand, service, or product.
If you think your business is going to be an instant success, higher quality videos are a great way to get started.
For those users who are in good standing with YouTube, there is also the option of Fan Funding. New business owners can get started much quicker if they have the backing of their fan base.
These are just a few of the amazing features on the Channel page. Get to know these features – they will help you create the optimum YouTube space.
Here you will decide what kind of content you are going to use. These business marketing tips have all been done before, but it will help if you familiarize yourself with them again. Learn or relearn:
– Audience Demographics
– Audience Retention
– Likes and Dislikes
– Playback Locations
– Traffic Sources
just to name a few.
Now you are finally ready to start creating your videos, and get them ready to market.
The Audio Library has a wide selection of free audio clips to help you showcase your silent video.
The Video Editor is where you actually get into the making of the video.
The first thing you are going to do is upload a trailer. You are the creator of the video, and can design it to your liking. Here are a couple tips you should remember for any video you create:
* Trailers that have more of a generic look and feel to them are great for showcasing your services, product, brand or business.
* Highlighting promotions, contests, freebies, or other special events should be done on videos tailored to each of these events. Because each event or occasion is different, a unique video will make it stand out in a crowd of videos. youtube favorites